How many people record their favorite shows so they can watch them without the commercials? Quite a few. How many people use Netflix to see older episodes of their favorite shows without commercials? Quite a number. And now they are talking about giving you a DVR that eliminates commercials.
There are a couple of categories of programming that are less resistant to this. #1 News shows. News is current — you want to watch it right away. #2 Sports. Sports is also current — once you know the score, who cares.