How does your media plan use each of these elements to achieve your objectives?
Flighting. Are you advertising every week? Or do you flight your program to use some hiatus weeks? Hiatus weeks can save budget while maintaining consumer awareness.
Ad Size. Are your ads large enough? Or could they be smaller (cost less) and still accomplish the same thing?
Media Options. Are you using the right media? Are you reaching all your potential customers? Is it reaching too many people who couldn’t be potential customers?
Internet. How are you using the internet to expose your message to your market? Do you feel that your internet dollars are being well spent? Do you get periodic reports of the impact of your internet ads?